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First, we found a style in the workshops.
We reviewed references and ranges of illustration applied in digital products.








Second, we explore different characteristics of people in Colombia to define a character style.











Third, we explore in sketches line and shapes variations.







Fourth, we define the color palette to build the guide illustrations.


















Complementary Illustrations.







Iconography examples.







Finally, we tested with real users to understand how they connected with the illustrations.






Youse Illustration Consulting / 2018.




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