![](https://freight.cargo.site/t/original/i/621ed86bd5ca614fadb07d03186bbb01c9cb046021ede114df18a6ec4284a234/youse_0000_1.jpg)
![](https://freight.cargo.site/t/original/i/dc200128b11339782b95f2b00b638462f9da675ca57bf16a4cf1c7a15d073985/1.jpg)
![](https://freight.cargo.site/t/original/i/7830c6192dbad26bbb4cd5f59b5ac9390a8797e55f80fafb61e8d890c748c383/2.jpg)
![](https://freight.cargo.site/t/original/i/bdddbf8f592402d2c29226528ba7e9fa894a67ad01b5256dbb5a10c695e4b91c/1.png)
![](https://freight.cargo.site/t/original/i/19212554bc4a222ecaf28771ea0650e2047eeb8f94b99a88dcbe942cf6adf21a/2.png)
First, we found a style in the workshops.
We reviewed references and ranges of illustration applied in digital products.
![](https://freight.cargo.site/t/original/i/d4a564639c701ca546f5c459a9930a17a33fc31b5d53c183faf8feb77f40754f/youse_0001_2.jpg)
Second, we explore different characteristics of people in Colombia to define a character style.
![](https://freight.cargo.site/t/original/i/c20de376fb7876f3aa4dfd6435a99dfbdfa07d9be0f4bf6b2870ec60fb7f66ec/youse_0002_3.jpg)
Third, we explore in sketches line and shapes variations.
![](https://freight.cargo.site/t/original/i/1ac6be07261e7dae540b2446426c06b037421d29cb6182e26ea49f76352018d4/youse_0012_12.jpg)
Fourth, we define the color palette to build the guide illustrations.
![](https://freight.cargo.site/t/original/i/e4adcecacb328015d8a5610822a352b803bb2ababa07db772fe80da21801b7c8/youse_0004_4_2.jpg)
![](https://freight.cargo.site/t/original/i/393fd40629a1a05e60ec5ee421ab473c21e2d0c0312af72509e86d2037406038/youse_0005_5.jpg)
![](https://freight.cargo.site/t/original/i/25b3fe573ea76ff7e836067e65b3a68e24643f4eb50f7f45890a72f3e9886ac8/youse_0006_6.jpg)
![](https://freight.cargo.site/t/original/i/c9033e192214201a54ac90e4557a1ef67e95e7a595f5d9a779e5d19709c286c8/youse_0007_7.jpg)
![](https://freight.cargo.site/t/original/i/51eb7a0babb9cee2503e7d6722f75545f143de3ed688991b3374efea4817d45b/youse_0009_9.jpg)
![](https://freight.cargo.site/t/original/i/10ed7fa134a3d1eebb6974a0e76b2de65966530fd6875dd92cf55f7d6da69330/youse_0010_10.jpg)
![](https://freight.cargo.site/t/original/i/bcdb68ec2aba824d0122ed8f8a60f87ed1214845826233a6f14d3c6b75dcc2d7/youse_0008_8.jpg)
Complementary Illustrations.
![](https://freight.cargo.site/t/original/i/d0cf883b99c265dc3903640b947f2a95277e8c812c008c8ff1c39da427930332/youse_0011_11.jpg)
Iconography examples.
![](https://freight.cargo.site/t/original/i/d68358defbb665a6e0f96646f5bfbb9433d45737e77a481046ce8c3aba4da13a/3test.jpg)
![](https://freight.cargo.site/t/original/i/a91c53de26af2ed3bc85c700259800661422f41eb38cf7cb92b1202cf9413015/4test.jpg)
Finally, we tested with real users to understand how they connected with the illustrations.
![](https://freight.cargo.site/t/original/i/c90c535851d97120ddf38f058b69e2f636269fb696ddb8a2c31540ccbfb03ed9/youse_0012_13.jpg)
Youse Illustration Consulting / 2018.